A decade ago, when I was young, my family would go to the local jeweller’s for a pair of diamonds to give to their mother.
That was it.
Nowadays, with the rise of digital commerce, the internet is a huge part of our lives.
So when I heard that a global jewellering network was set to launch, I was intrigued.
But then I read a press release.
The company was headed by two brothers, and it was based in Hong Kong.
It said that the aim of the company was to create a “global jewellery platform” for the “world’s top brands”.
It also stated that the team would be “driven by an inclusive vision of engagement” with consumers and the “community”.
I was not convinced by the news.
I was sceptical.
In the past, I had been sceptical of the marketing claims that were being made for brands that were already operating in China, especially since it is very difficult for brands to enter the Chinese market.
Since I had read so much negative press about the Chinese government, I assumed that China was trying to control what brands could say about itself.
But the idea of a global online platform for brands is new to me.
I thought the company might be an extension of Chinese social media and advertising.
The first step to making the right decision, I thought, was to do some research.
As I researched, I discovered that there was some confusion about the company’s intentions.
The press release said that it was an “exclusive” partnership, but the company itself was not clear about the details of what this meant.
The company was founded by two Chinese brothers, but it was not the only Chinese company to do this.
It was also founded by the head of the Alibaba Group, Jack Ma, and by a man who has been accused of bribery and corruption in the past.
In a letter to the Australian Financial Review, Alibaba chief executive James Gorman said that “we have not been paid for our work” and that “any company that has not been compensated by us has been paid in full”.
Alibaba has a history of taking on controversial Chinese companies.
In 2015, Ma was accused of using his position at Alibaba to get access to government information.
In 2015, the company agreed to pay more than $50m to settle a corruption investigation by Chinese authorities.
According to the letter, Ma’s son, who is the head-of-business for Alibaba, was also in charge of setting up the partnership.
I was curious to see if there was anything else about the partnership that might explain the controversy, and so I contacted the brothers.
On Thursday, May 3, I sat down with them at the company office in Hongkong, where they were talking about their company and their vision for the future.
We talked about how they had recently launched their own jewellery line, but they didn’t reveal exactly what that would be.
They said that they wanted to focus on jewellery for “the world’s most popular brands”.
We asked them to describe their vision and what they wanted the company to achieve.
“We want to create an engagement platform that provides consumers with an easy and affordable way to find their perfect engagement jewellery,” the statement read.
“We will focus on the engagement jewelleries and brands in China and other emerging markets and we will collaborate with the jewelliers to develop new engagement jewells.”
What do the brothers say about engagement jewels?
I asked them a few questions about engagement jewels.
“The engagement jewelers in China are a small group of people, with limited resources, and we want to bring them in,” they said.
“I want them to become a global hub.
The world is not in China.
The engagement jeweller community needs to be brought to the mainstream.”
“The engagement industry is still in its infancy,” the brothers added.
“A lot of engagement jeweing is not done at home.
People have to spend hours to get the engagement jewels right.
We want to help the engagement industry become more mainstream.”
“We will be a global platform to help people find their ideal engagement jewelled jewelry,” they added.
“As the engagement market expands globally, we want the engagement world to also expand.”
Why did the brothers decide to launch the brand?
They are the first Chinese brothers to set up a company with a Chinese partner.
They are also the first to do so on their own terms, which could help to boost engagement sales in China over time.
Is the company making money?
“It depends on how many engagement jewels we sell, but we are targeting $5 million to $7 million in annual sales in the first year,” the men said.
How much do they make?
“We have about 200 engagement jewelling partners in China,” the pair said.
That’s roughly $500,000 to $1 million. “But